YouTube

Views, watch time, subscriber growth, and video performance for your brand YouTube channel — all in conversation.

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WHAT LUMEN SEES

Everything YouTube knows about your business

Channel views, watch time, subscribers

Video-level performance

views, watch time, CTR, average view duration

Traffic sources (search, suggested, external)

Audience demographics and geography

Revenue (if monetised)

Top performing videos by views and watch time

Data refreshed: Last 12 months of analytics.

ASK LUMEN

Questions you can ask right now

“How many views did my channel get this month?”

“Which video has the highest watch time?”

“What’s my subscriber growth this quarter?”

“Where is my YouTube traffic coming from?”

THE IMPACT

What changes when YouTube is connected

12 months

History depth

See which videos still drive watch time, not just this week’s uploads.

8 platforms

Correlated

YouTube traffic read with Shopify to see which videos actually sell.

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Time saved

Ask "which video has the best watch time?" without opening Studio.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Go to Settings → Platforms → YouTube and click Connect

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Authorise with the Google account that owns your YouTube channel

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Select your channel

Select your YouTube channel

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Connected

Video analytics are now live

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THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

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One answer across every platform.

“Which YouTube videos are driving the external traffic that GA4 and Shopify actually convert?”

“Does a spike in video views translate into Razorpay payments or just sessions?”

“Are my top-watched product videos the same SKUs selling best on Shopify?”

Connect all your platforms