A generic AI is a blank page every time you open it. Lumen already knows your store.
01
No cold sessions.
Every time you open ChatGPT, it knows nothing about you. Lumen already has your store, your ad account, your last 37 months of data connected. You ask. It answers. No pasting screenshots. No uploading CSVs.
02
Your actual numbers.
A generic AI can only work with what you paste into it. Lumen has live OAuth connections to Shopify, Meta, Razorpay, Shiprocket, and Google. Every answer comes from your real data — not a guess.
03
You are not a prompt engineer.
You should not need to learn how to talk to an AI. Lumen is built so that plain language works. Hindi works. Hinglish works. A voice note at 11pm works. You just ask.
04
Accurate because it has context.
Ask ChatGPT "what was my ROAS last week?" and it will hallucinate or ask you to paste data. Ask Lumen the same question and it gives you the number — because it already has your Meta Ads account connected.
05
Built by people who know D2C.
Ocularity Analytics has spent five years building software for Indian D2C businesses — Shopify, Salesforce, Meta, Google. Lumen is not a wrapper built by someone who discovered AI last year. It is built from understanding the actual problems founders face.
Generic AI
What was my ROAS last week?
I don't have access to your ad account. Please paste your campaign data.
Lumen
What was my ROAS last week?
Last week ROAS was 6.4x on ₹48K spend. Best campaign: Diwali Retargeting — 9.1x.
Use Cases
What foundersare asking.
D2C founders are using Lumen in ways we never expected. Here are a few.
Caption this creative
Upload a product photo, ask Lumen to write Instagram captions based on your best-performing post style
Example question
"Write 3 captions for this kurta photo, in the style of our top posts"
Lumen reads your top Instagram posts, matches the tone, writes 3 captions.
Predict your RTO
Ask which orders are likely to come back based on location, payment method, and historical patterns
Example question
"Which COD orders from Tier 3 cities should I call before dispatch?"
Cross-references Shiprocket RTO history with the current order list, flags high-risk orders.
Negotiate with suppliers
Build a negotiation brief using your actual order volumes, return rates, and category performance
Example question
"I have a meeting with my packaging vendor. Help me prepare."
Pulls last 6 months order volume by category, calculates cost per unit, builds a brief.
Find your winning formula
Ask what combination of product, audience, and creative produced your best ROAS in the last 90 days
Example question
"What made Diwali week work so well?"
Compares Meta campaigns, Shopify revenue, and organic posts, surfaces the pattern.
Write a flash sale brief
Write a WhatsApp broadcast brief based on your inventory, top customers, and past sale performance
Example question
"Plan a 48-hour flash sale for our slow-moving SKUs"
Identifies slow-moving inventory, estimates discount depth, drafts the broadcast message.
Expand to a new city
Ask which cities to target next based on where your customers live and your delivery performance
Example question
"Which city should I launch paid ads in next month?"
Analyses order geography, delivery success, and Meta audience data to recommend top 3 cities.
Which creatives are winning?
Ranks creatives by ROAS and CTR, compares hooks, formats, and thumbnails across campaigns
Example question
"Which of my ad creatives performed best this month — and why?"
Ranks creatives by ROAS and CTR, compares hooks, formats, and thumbnails across campaigns.
What is wrong with my ads?
Cross-references spend, frequency, audience fatigue, and creative age to isolate the cause
Example question
"My ROAS dropped this week. What happened?"
Cross-references spend, frequency, audience fatigue, and creative age to isolate the cause.
Best performing cities
Combines Shopify order geography with Shiprocket RTO data to rank city-level profitability
Example question
"Which cities buy the most and return the least?"
Combines Shopify order geography with Shiprocket RTO data to rank city-level profitability.
Pricing
Simple pricing.Honest tokens.
Pay for what you use. Start free, upgrade when you need more.