Amazon Seller

Your Amazon Seller Central data — orders, revenue, returns, and advertising performance — alongside your D2C store.

Marketplace Coming Soon

Notify Me When Live

WHAT LUMEN SEES

Everything Amazon Seller knows about your business

Orders and revenue from Amazon Seller Central

Return rate and return reasons

Top ASINs by revenue and units

Amazon Advertising spend and ROAS (if connected)

Buy Box win rate

Account health metrics

FBA vs FBM split

Data refreshed: Near-real-time via SP-API reports.

ASK LUMEN

Questions you can ask right now

“How does my Amazon revenue compare to my D2C store?”

“What’s my return rate on Amazon this month?”

“Which products are my top sellers on Amazon?”

“What’s my Buy Box win percentage?”

THE IMPACT

What changes when Amazon Seller is connected

D2C + Amazon

One view

Compare your own store and the marketplace without switching consoles.

8 platforms

Correlated

Amazon revenue read alongside Shopify to see true total-brand demand.

0 dashboards

Time saved

Ask "how does Amazon compare to my store?" in one line.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Go to Settings → Platforms → Amazon Seller and click Connect

Coming Soon

Authorise SP-API

Authorise Lumen via Amazon Seller Central (SP-API OAuth)

Coming Soon

Select marketplace

Select your marketplace (Amazon.in / Amazon.com)

Coming Soon

Connected

Marketplace data is now live

Coming Soon

THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

→

One answer across every platform.

“How does my Amazon revenue compare to my Shopify store for the same products?”

“Are my best Meta-advertised products also my top Amazon Buy Box winners?”

“Is my Amazon return rate higher than the RTO rate Shiprocket reports for D2C?”

Connect all your platforms