Live
Shopify
Your Shopify store is the foundation of your business data. Lumen connects via OAuth and reads your complete order history — revenue, products, customers, return rates, geographic distribution, and abandoned checkouts.
- Total revenue and orders by any time period
- Product performance by revenue, units, and return rate
- Customer geography and behaviour
- Abandoned checkout value and count
- AOV, conversion trends
Live
Meta Ads
Every rupee you spend on Meta deserves a straight answer on what it returned. Lumen connects to your Meta Ads account and makes up to 37 months of campaign data available in plain language.
- Campaign, ad set, and creative performance
- ROAS, CTR, CPM, CPP by any period
- Audience breakdown by age, gender, placement
- Spend vs revenue comparison
- Best and worst performing creatives
Live
Meta Organic
Your organic social presence tells a different story from your paid spend. Lumen connects to your Facebook Page and Instagram account to track reach, engagement, and content performance.
- Page reach, impressions, and follower growth
- Post-level engagement (likes, comments, shares, saves)
- Top performing posts by reach and engagement
- Organic vs paid reach comparison
Live
Google Ads
Search and display campaigns on Google are a critical channel for many D2C brands. Lumen connects to your Google Ads account and makes campaign performance answerable in plain language.
- Campaign and ad group performance
- Spend, clicks, impressions, conversions
- ROAS and CPC by campaign
- 30-day and 7-day windows available
Live
Google Search Console
Organic search is the highest-quality traffic a D2C brand can earn. Lumen connects to Search Console and makes your SEO performance answerable — no more digging through reports.
- Top queries by clicks and impressions
- Average position in search results
- Top pages by organic traffic
- Position bucket distribution (1-3, 4-10, 11+)
- Daily search trend
Live
Razorpay
Your payment gateway holds the ground truth on cash collected. Lumen connects to Razorpay to give you the financial layer your business data was missing — actual money in, not just orders placed.
- Cash collected vs GMV
- Payment success rate and failure analysis
- Refunds and net settled amount
- Gateway fees paid
- Payment method breakdown (UPI, card, netbanking, COD)
Live
Shiprocket
Logistics is where D2C businesses lose money invisibly. Lumen connects to Shiprocket to surface delivery performance, RTO rates, and courier efficiency — turning logistics data into decisions.
- Delivery rate and on-time performance
- RTO rate by courier, zone, and city
- At-risk orders flagged before dispatch
- Freight cost by zone
- NDR (non-delivery report) tracking
Live
Microsoft Clarity
Understanding how users behave on your website explains what the conversion numbers cannot. Lumen connects to Clarity to bring website behaviour into your business intelligence layer.
- Session and user counts
- Scroll depth by page
- Click heatmap insights
- Dead clicks and rage clicks
- Device and browser breakdown
