Mailchimp

Campaign open rates, click rates, revenue attributed to email, and list health — your email performance in conversation.

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WHAT LUMEN SEES

Everything Mailchimp knows about your business

Campaign open rate, click rate, unsubscribe rate

Revenue attributed to each email campaign

List size and growth trend

Automation performance (abandoned cart emails, welcome sequences)

Top performing subject lines

Click map data

which links get clicked

Segment performance comparison

Data refreshed: Campaign history fetched on every query.

ASK LUMEN

Questions you can ask right now

“What was the open rate on my last campaign?”

“How much revenue did my abandoned cart email generate this month?”

“Which email subject line performed best this quarter?”

“What’s my list growth rate?”

THE IMPACT

What changes when Mailchimp is connected

Email revenue

Attributed

See the rupees each campaign and automation actually drove, not just opens.

8 platforms

Correlated

Email-attributed revenue read against Shopify orders and Razorpay payments.

0 dashboards

Time saved

Ask "what did my cart-recovery email make?" without exporting reports.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Go to Settings → Platforms → Mailchimp and click Connect

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Authorise Mailchimp

Authorise Lumen via Mailchimp OAuth

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Select your audience

Select your Mailchimp audience

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Connected

Email data is now live in your Email tab

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THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

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One answer across every platform.

“How much of my Mailchimp abandoned-cart revenue actually settled in Razorpay?”

“Do email subscribers convert on Shopify at a better rate than my Meta-ad traffic?”

“Which email-driven products are also my top Shiprocket delivery-success items?”

Connect all your platforms