Google Analytics 4

Sessions, traffic sources, conversion funnels, and user behaviour — your full GA4 data answerable in conversation.

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WHAT LUMEN SEES

Everything Google Analytics 4 knows about your business

Sessions, users, new users by date range

Traffic source breakdown

organic, paid, direct, referral, social

Top landing pages by sessions and bounce rate

Conversion events and goal completions

Funnel visualisation data (add-to-cart → checkout → purchase)

Device and geography breakdown

Engagement rate and average session duration

Data refreshed: Up to 14 months of data. Fetched on every query.

ASK LUMEN

Questions you can ask right now

“Where is my traffic coming from this month?”

“What’s my checkout funnel drop-off rate?”

“Which landing pages have the highest bounce rate?”

“How many sessions came from organic search vs paid?”

“What’s my average session duration?”

THE IMPACT

What changes when Google Analytics 4 is connected

Full funnel

Drop-off

See exactly where add-to-cart → checkout → purchase leaks visitors.

8 platforms

Correlated

Traffic sources read with ad spend to attribute sessions to real channels.

0 dashboards

Time saved

Ask "where’s my funnel leaking?" instead of building GA4 explorations.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Go to Settings → Platforms → Google Analytics 4 and click Connect

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Select your property

Select your GA4 property from the picker

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Connected

Analytics data is live in your dashboard

Coming Soon

THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

→

One answer across every platform.

“Which traffic source in GA4 actually converts to Razorpay payments, not just sessions?”

“Is the paid traffic GA4 shows matching what Meta and Google Ads report spending on?”

“Where in the GA4 checkout funnel are my Meta-ad visitors dropping off?”

Connect all your platforms