Google Merchant Center

Product feed health, disapprovals, and Shopping campaign eligibility — your catalog’s status in Google’s ecosystem.

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WHAT LUMEN SEES

Everything Google Merchant Center knows about your business

Product feed status

approved, disapproved, pending

Disapproval reasons by product

Free Listings performance (clicks, impressions)

Shopping campaign eligibility

Price competitiveness data

Product level click and impression data

Data refreshed: Near-real-time feed status.

ASK LUMEN

Questions you can ask right now

“How many of my products are disapproved on Google?”

“Why is my product feed getting rejected?”

“How are my free Google Shopping listings performing?”

THE IMPACT

What changes when Google Merchant Center is connected

Feed health

Caught early

See disapprovals before they quietly kill your Shopping eligibility.

8 platforms

Correlated

Feed status read with Google Ads so you know why Shopping spend stalled.

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Time saved

Ask "why is my feed rejected?" instead of digging through Merchant Center.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Go to Settings → Platforms → Google Merchant Center and click Connect

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Authorise via Google OAuth with your Merchant Center account

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Select your account

Select your Merchant Center account

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Connected

Product feed health is now visible

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THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

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One answer across every platform.

“Are the products disapproved in Merchant Center the ones my Google Ads Shopping campaigns depend on?”

“Do my best-selling Shopify products have approved, eligible feed status?”

“Is a feed disapproval the reason my Google Ads Shopping impressions dropped?”

Connect all your platforms