Meta Ads

Every rupee you spend on Facebook and Instagram ads — spend, ROAS, CPM, CTR, creative performance — in one conversation.

Advertising Live

Connect Meta Ads

WHAT LUMEN SEES

Everything Meta Ads knows about your business

Campaign spend, impressions, reach, clicks, CPM, CPC, CTR

ROAS and conversion value by campaign

Ad set level breakdown

audience targeting summary, budget, performance

Creative level

which ad images/videos are performing best

Up to 37 months of historical ad data

Daily spend trend and pacing

Frequency and audience saturation signals

Demographic breakdowns (age, gender, region)

Placement breakdown (Feed, Reels, Stories, Audience Network)

Data refreshed: Up to 37 months of history. Refreshed on every query.

ASK LUMEN

Questions you can ask right now

“What was my Meta ad spend last 30 days?”

“Which campaign had the best ROAS this month?”

“What’s my CPM trending — up or down?”

“Which ad creatives are getting the most clicks?”

“How much did I spend on Instagram Reels vs Feed?”

“Compare my ad performance this month vs last month.”

“Which ad sets are over-spending vs their ROAS?”

“What’s my average CTR across all active campaigns?”

THE IMPACT

What changes when Meta Ads is connected

37 months

History depth

Compare this Diwali to the last three — most ad dashboards only keep a rolling window.

8 platforms

Correlated

Meta spend read against Shopify revenue and Razorpay settlements in a single answer.

0 dashboards

Time saved

No Ads Manager tabs — ask "which creative is winning?" and get the answer.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Click Connect on the Meta Ads card in Settings → Platforms

Grant read access

You are redirected to Meta — log in and grant Lumen read access to your ad account

Select your Ad Account

Select your Ad Account from the list if you manage multiple accounts

Connected

Lumen connects and your campaign data is immediately available

THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

→

One answer across every platform.

“My Meta ROAS says 4x but did that revenue actually land in Shopify and settle in Razorpay?”

“Is my Meta spend increase being offset by falling Google Ads efficiency for the same customers?”

“When Meta CPM spikes, does my Shopify conversion rate hold or drop with it?”

Connect all your platforms