Google My Business

How customers find your brand on Google Maps and Search — views, direction requests, calls, and review sentiment.

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WHAT LUMEN SEES

Everything Google My Business knows about your business

Profile views and search impressions

Direction requests

Phone call clicks

Website clicks from GMB

Review count and average rating

Review sentiment breakdown

Photo views

Data refreshed: Last 18 months of insights data.

ASK LUMEN

Questions you can ask right now

“How many people searched for my store on Google Maps this month?”

“How many calls came from my Google Business listing?”

“What’s my average review rating?”

THE IMPACT

What changes when Google My Business is connected

18 months

History depth

Track local discovery trends across seasons, not a short rolling window.

8 platforms

Correlated

Direction requests and calls read alongside your web and ad demand.

0 dashboards

Time saved

Ask "how many found me on Maps?" without opening Business Profile.

CONNECTION GUIDE

Up and running in under 2 minutes

Open Settings → Platforms

Go to Settings → Platforms → Google My Business and click Connect

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Authorise with the Google account that manages your GMB listing

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Select your location

Select your business location

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Connected

Local search data is now live

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THE BIGGER PICTURE

Better together — Lumen answers across all your platforms at once

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One answer across every platform.

“Do spikes in Google Maps searches for my brand line up with my Shopify traffic?”

“Are my Google review ratings tracking with the delivery success Shiprocket reports?”

“Is local discovery growing while my paid Google Ads impressions stay flat?”

Connect all your platforms