Google Ads

Your Google paid search and display campaigns — spend, ROAS, conversions, and keyword performance — alongside your Meta data.

Advertising Live

WHAT LUMEN SEES

Campaign spend, clicks, impressions, conversions, ROAS (last 30 days + last 7 days)

Ad group level performance

Account-level daily totals

Conversion value and cost-per-conversion

CPC and CTR by campaign

Campaign status (active/paused/removed)

Currency-native reporting (INR for Indian accounts)

Data refreshed: Last 30 days + last 7 days fetched on every query.

ASK LUMEN

“What’s my Google Ads spend this month?”

“Which campaign has the best ROAS on Google?”

“Compare my Google Ads vs Meta Ads ROAS.”

“What’s my cost per conversion on Google?”

“Which ad groups are getting the most clicks?”

THE IMPACT

Meta + Google

Side by side

One place to compare both ad platforms’ ROAS instead of two separate tabs.

8 platforms

Correlated

Paid search read with Search Console organic to see true incremental lift.

0 dashboards

Time saved

Ask "which channel is cheaper per conversion?" without exporting reports.

CONNECTION GUIDE

Open Settings → Platforms

Go to Settings → Platforms → Google Ads and click Connect

Select your account

If you manage multiple accounts, select the correct one from the picker

Connected

Google Ads data is now live in the Ads tab alongside your Meta data

THE BIGGER PICTURE

→

One answer across every platform.

“Is my Google Ads spend cannibalising the organic clicks I already rank for in Search Console?”

“Compare Google Ads and Meta Ads ROAS against the Shopify revenue each actually drove.”

“My Google cost-per-conversion rose — did Razorpay show more completed payments or just more clicks?”